Are you curious about whether or not any of the abs exercise equipment being sold by beautiful models and hard bodies really work? If your goal is to look like the models on TV, then most likely you will have to do more than just crunches to get the results you want. Let’s face it, ab exercise equipment marketing campaigns often use perfect bodies and beautiful smiles to manipulate your desires and emotions in order to get the sale and most people often end up buying based on the energy and excitement of the advertisement instead of the true effectiveness & usability of the product.
Let’s take the marketing campaign of “Ultimate Ab Machine X” for example (this is not the name of the real product). I found this products website, video ad, and testimonials when I typed “ab machine” into the Google search engine. At first glance, this product looks useful, as you watch the video it seems pretty logical that this piece of equipment will target your abs specifically and more effectively than other ab exercises you may be doing. The overall message is: it’s quick, easy, and delivers tight, toned, perfect abs.
This is the time when you must stop and ask yourself a few questions. How many people do you know that have developed their abs “quickly” “easily” or “right away”. I’ve never met anyone. Developing abs or even just a toned mid-section requires a lot more than a piece of equipment to make it happen. Unless you have superior genetics, it takes a sound nutrition plan and the proper exercise routine to look as tone as the models featured on this website.
If someone was overweight and wanted abs, they could easily be sucked into purchasing this product and believing it would do the job. The video doesn’t mention anything about nutrition, cardio, or any other strength training exercises. It’s all about the awesome abs you’ll get just by using “Ultimate Ab Machine X”. Stop and think, is it really possible to get ‘abs’ without losing weight? I personally have never seen a fat person with six pack abs…have you?
In truth there isn’t anything inherently wrong with this or many of the other abs exercise equipment products being sold. Most of them probably do allow you to target your abdominals differently and possibly more effectively than regular crunches. And despite the surrounding hype, many products are inexpensive and include DVDs or booklets that provide a mini-course in ab conditioning and overall fitness.
The take-away message from all this: while abdominal exercise equipment alone won’t reduce your spare tire or love handles they can be used as part of a well-rounded exercise plan to achieve a firm, toned mid-section.
